It’s not just Internet Advertising that is Failing - the World has Fundamentally Changed

March 28th, 2009

Why Advertising Is Failing On The Internet - by Eric Clemons on March 22, 2009

Couldn’t agree more Eric. This is my theory.

Advertising is the creation of the 20th century Mass economy - Mass Production - Mass Media - Mass Marketing.

In this economy:

  1. Content was scarce
  2. Distribution was controlled
  3. Consumer attention was abundant

Advertising works great in this economy because consumers lacked choice.

Flash forward to the 21st century where the Mass economy doesn’t exist any more. It’s more like the fragmentation or social economy.

In this economy:

  1. Content is abundant and free
  2. Distribution is totally open
  3. Consumer attention is scarce (severely overloaded)
  4. Social engagement is the new Content

Advertising doesn’t work in this economy because consumers have limitless choice. Who’s going to choose advertising? Give a user a TiVo and what do they do? Consumers are also spending proportionally more time (attention) in social engagement rather than content consumption.

Eric is right we need to start exploring some new models. I think those models will be based on consumer intent, social influence and community engagement.

We’ve written extensively about this is years past.

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Obscenities on Facebook Brand Page Status Comments - YIKES

March 9th, 2009

Apparently their is no obscenity filter on the new Facebook Page Status feature. Users can post profanity that hits both the Page and the Fan’s Newsfeeds.

We were testing this out today with Microsoft. We sent out a link to a “win and Xbox promotion” and look what came back.

Here’s the page:
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Here’s the Fan Newsfeed.

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Don’t think companies or brands will be too happy with this. Imagine trying to manually moderate comments made to every status update.

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Facebook Changes Brand Page Look and Feel

March 8th, 2009

Originally posted on the SocialEyes Blog.

Why brands need a platform to manage their social presence and community on social networks? How about control of “look and feel?” This is basic fundamental need of all brands.

Let’s take Verizon, for example.

Verizon Moving Its Branded Social Network to a Facebook Page

On June 16th, Verizon closed down their site-based branded community and moved exclusively to a Facebook Page that looked like this:

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This week with the roll out Facebook’s new Page format their page looks like this:

New Verizon.png

What’s a brand to do? Many brands are scrambling right now to deal with this redesign.

What they really need is a platform that puts them in control of their social presence and community. That’s what SocialEyes does. It transforms social presence chaos into long term strategic community relationships where the brand is in control.

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Olde Stage Fire Recap - Left Hand Fire Department and FoxNews31 saved our Home

January 11th, 2009

This is my HOME!! We dodged the bullet on this one!!!!

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Huge thank you goes out to the amazing Left Hand Fire Protection Department! You guys saved our home!

Also a huge thank you to FoxNews31, SkyFox, Rob Marshall, Melissa Mollet  and Josh for spotting this flair-up 15 feet from our home from SkyFox and calling 911. You guys also saved our home!

Thank You! Thank You!

Here’s our story in Video - Click on links to see

Flames Threaten Homes - My Home live on FoxNews31

Tami Henderson talks about watching firefighters save her home on TV

Interview of Tami and I on FoxNews31

Interview of Tami and I News4

Firefighters Battle to Save Homes in Boulder Co.

Flames threatened homes in what appeared to be Four Mile Canyon in Boulder County. Jan. 8, 2009

By KDVR.com and The Associated Press

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The Boulder County Sheriff’s Office allowed people who live east of U.S. 36 to return home Thursday morning, after they spent the night under an evacuation order because of a wind-driven winter wildfire that destroyed at least two homes. An evacuation order remained in effect for people who lived west of U.S. 36.

Boulder Fire Evacuees Return Home

BOULDER (AP) - Thousands of residents returned to their homes Thursday, thankful that an erratic, fast-moving wildfire fanned by high winds in Boulder County spared all but two homes.

Crews made steady progress encircling the blaze and called the lack of casualties and significant property damage nothing short of a miracle.

“I’m shaking and I’m so grateful we have our homes and our pets,” said Darlene Steiner, a resident of the Lake Valley Estates neighborhood north of Boulder, as she chatted with neighbors outside her home following an overnight evacuation that affected an estimated 3,000 people.

UGC from YouTube:

My home is just over this ridge.


This is a shot from our side. How did this not come over the ridge?


When he zooms in - my home is right behind this ridge…



Photos - these are all just over the ridge from my house!

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2008 is finally over - a year of many tears

January 1st, 2009

Sometimes I think that I know, what love’s all about, and when I see the light, I know I’ll be all right. Love lasts forever.

My Mother Joan Coale Henderson.


Joan Henderson Memorial Video from David Henderson on Vimeo.

Joan “Joanie” Coale Henderson, 80, passed away suddenly on November 9th, 2008.

Predeceased by her late husband, David Sr. in 1990 and her son Jonathan in April 2008. Joan is survived by her children, David Henderson, Jr., Susan (Henderson) Tyler, Jeffrey Henderson, and six grandchildren. Joan will be greatly missed by many other close friends and extended families.

Joan was born on August 16, 1928, in Towson, Maryland. She was the youngest daughter of Francis and Edmund Starr Coale. Married in 1951, Joan was the loving wife of David E. Henderson, a very successful television broadcast executive and former CEO of Outlet Broadcasting Company. That 40 year broadcast career saw the Henderson family make numerous moves from television market to television market as David climbed the corporate ladder - from Philadelphia, PA to Westfield, NJ, to Wellesley, MA, to Berwyn, PA, to Ruxton, MD, to Oyster Bay Cove, NY, and finally to East Greenwich, RI in 1973. With every move Joan designed, built and decorated brand new homes for her family, making sure to keep similar designs so her children would feel at home.

Joan was a pioneering broadcaster and talented actress in her own right. Her television career started on a live variety show on WMAR-TV in Baltimore in 1949. In 1951, while working on another live television show on WFIL-TV in Philadelphia, she met and married a young television director, David Henderson. Throughout the 1950’s Joan worked on numerous live television shows and with some very soon to be famous television personalities. She worked with Ed McMahon, who went on to the Johnny Carson Show, Jim McKay, who went on to become an ABC Sports legend, and Dick Clark of American Bandstand legend. Joan appeared in live TV commercials on Dick Clark’s American Bandstand in the mid 1950’s. In 1956, Joan went into labor with her first child, David Jr., while on live television!

The next 20 years saw Joan raising 4 children, making 6 moves, designing 6 homes and doing lots of local community theater. Then in the late 1970’s Joan returned to television as co-host of the first PM Magazine Show with Charlie Jefferies on WJAR-TV in Providence. In the early 1980’s Joan went on to be Entertainment Reporter for WLNE-TV, Rhode Island channel 6.

Joan tragically and unexpectedly lost her husband David in 1990 just 3 days after a family Christmas. From the mid 1990’s on Joan enjoyed life as a loving grandmother to David III, Coale, Weller, Sophie, Phoebe, and Paige, to whom she was known as “Noanie”. She also had a devoted companion during these years, William F. Buckley, of Wakefield, RI, who became an important part of her life and family. Joan was also blessed with the incredible care given to her over the years by Wanda Bonacore of Carolina, RI. She too, has become a part of Joan’s family.

In April of this year, Joan lost her 2nd son Jonathan after a 9-year courageous battle with cancer. This past summer, Joan celebrated her 80th birthday with a wonderful weekend with all her family and a lovely party with her closest friends at the Dunes Club, where she has been a member for over 30 years She made a heartfelt and very inspirational speech about her loving son Jonathan and his amazing cancer battle. It was by far her finest hour!

Joan will be remembered as a loving wife, a wonderful mother, a loving grandmother, a talented actress, with two amazing television careers and a lifetime of Community Theater. She was a woman of enormous talent and passion with endless energy for love of family and love of life. She will be greatly missed. As her loving husband, David, coined the phrase, she truly was our “Joanie Only”.

My Brother Jonathan Coale Henderson.

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The one and only time we all played together at Jon’s last Beating Cancer Benefit.


Jonathan Coale Henderson, 49, passed away after a long, courageous and inspirational battle with Cancer, on April 24, 2008 near his home in Boulder, Colorado.

Predeceased by his late father, David Sr. in 1989; Jon is survived by his mother, Joan C. Henderson, siblings, David Henderson, Jr., Susan (Henderson) Tyler, Jeffrey Henderson, and his puppy, J.T. He will be missed by many other close friends and extended families.

Jonathan was born on August 30, 1958 in Philadelphia, Pennsylvania. The son of a very successful broadcast executive, Jonathan grew up moving from television market to television market, from Philadelphia, PA to Westfield, NJ, to Wellesley, MA, to Berwyn, PA, to Ruxton, MD, to Oyster Bay Cove, NY, and finally to East Greenwich, RI, where he graduated High School in 1976. In 1981, Jon graduated from San Diego State University where he was a proud member of Kappa Sigma Fraternity.

Jon was a man of many talents, a gifted singer-songwriter, a marketing entrepreneur, Co-founding Henderson Shapiro, Inc. in Atlanta and a television and film producer. But what Jon will be remembered for the most is his inspirational 9 year battle with cancer and his willingness to help and inspire others who shared his battle.

Jon worked with the local Boulder music community and organized 4 annual Beating Cancer Benefits, which donated all proceeds to the Rocky Mountain Cancer Centers Foundation. Jon produced a DVD Documentary and Soundtrack CD called the Big C with the purpose of informing and educating newly diagnosed cancer patients about all aspects of living with and battling cancer.

A celebration of Jon’s life will be held at Conor O’Niells in Boulder on Saturday, May 31, from 3pm to 1am featuring music from Jon’s family and friends. All profits from the event will be donated to the Rocky Mountain Cancer Centers Foundation (RMCCF).

In lieu of flowers, donations may be made in Jonathan’s name to the Rocky Mountain Cancer Centers Foundation (RMCCF): In Memory of Jonathan Henderson RMCC Foundation 1161 S. Vivian St. Lakewood, CO 80228

Neil Young - Philadelphia Lyrics

Sometimes I think that I know
What love’s all about
And when I see the light
I know I’ll be all right.

I’ve got my friends in the world,
I had my friends
When we were boys and girls
And the secrets came unfurled.

City of brotherly love
Place I call home
Don’t turn your back on me
I don’t want to be alone
Love lasts forever.

Philadelphia,
City of brotherly love.
Brotherly love.
Sometimes I think that I know

What love’s all about
And when I see the light
I know I’ll be all right.
Philadelphia

Love lasts forever!

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5th Annual Jon Henderson Beating Cancer Benefit

October 9th, 2008

John5TH TSHIRT Back_final.jpg

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The New Facebook LOOK

August 25th, 2008

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Ok, who really thinks this looks better?

Give us back the old look… pretty please!

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Lijit Closes $7.1 Million Series C Round

August 12th, 2008

Lijit Closes $7.1 Million Series C Round - Readies Advertising Network - ReadWriteWeb

Written by Frederic Lardinois / August 12, 2008 11:13 AM / 1 Comments

lijit_logo.jpgLijit, which provides search services to bloggers and blog networks, announced today that it has closed a $7.1 Million series C round led by Foundry Group. Lijit had raised a small Series A round in January of 2007 and a larger $3.3 million Series B in July 2007. With this new round, Lijit is planning to use this new influx of money to finance the launch of its search-powered ad network.

Congrats to Todd Vernon and all our friends at Lijit!

Where’s the party? :-)

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Want to get up to speed on Social Media

August 7th, 2008

Going Offline: 5 Books on Corporate Social Media

Groundswell

Here Comes Everybody

Web Analytics: An Hour a Day

The New Influencers

The Art of Strategic Listening

and one more….

Marketing to the Social Web

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Jonathan Henderson Memorial - please come join us

May 29th, 2008

In Honor Of Jon Henderson2-1

Pictures of Jon….

Jonathan Henderson Lives

Technorati Tags: , , , , , , ,

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