Why Advertising Is Failing On The Internet – by Eric Clemons on March 22, 2009

Couldn’t agree more Eric. This is my theory.

Advertising is the creation of the 20th century Mass economy – Mass Production – Mass Media – Mass Marketing.

In

Apparently their is no obscenity filter on the new Facebook Page Status feature. Users can post profanity that hits both the Page and the Fan’s Newsfeeds.

We were testing this out today with Microsoft. We sent out a link to a

Originally posted on the SocialEyes Blog.

Why brands need a platform to manage their social presence and community on social networks? How about control of “look and feel?” This is basic fundamental need of all brands.

Let’s take Verizon, for example.

Verizon Moving

Ok, who really thinks this looks better?

Give us back the old look… pretty please!

Going Offline: 5 Books on Corporate Social Media

Groundswell

Here Comes Everybody

Web Analytics: An Hour a Day

The New Influencers

The Art of Strategic Listening

and one more….

Marketing to the Social Web

Gin, Television, and Social Surplus

This is something that people in the media world don’t understand. Media in the 20th century was run as a single race–consumption. How much can we produce? How much can you consume? Can we produce more

Dude, I’m plugged into all my lifestreams.

Help!

Technorati Tags: Facebook, Alert Thingy, snitter, socialthing, twhirl, twitterlocal

This is the new New Media… Social Media = Authentic Social Engagement = Authentic Influence.

Marketers and brands wanna market here? Well Advertising campaigns need to shift to Socializing campaigns. Advertising Agencies need to evolve to Socializing Agencies.

I noticed Mike Arrington, one of my casual Facebook friends (I don’t know Mike that well), in my newsfeed today pitching Blockbuster subscriptions and the movie Cloverfield. Go figure.. I guess Mike needs some more revenue streams.

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