Web 2.0 Review – So what is Media 2.0
To recap – Here is a WEB 2.0 FAQ
What is web 2.0? : It’s the intelligent web.
What makes it intelligent? We do.
How does it happen? : By harnessing collective intelligence
What do you need to harness collective intelligence? : The other six principles!
I would argue Media 2.0. So what is Media 2.0 about? The fundamentals have changed!
-Content is abundant
-Distribution is abundant
-Attention is scarce
-User/ Consumer is in control
-Publisher, Content Aggregator, Distribution Oligopoly you are not in control anymore – I can unsubscribe
-Attention can be captured by the user – this data is much better than any silo or cloud’s data
-AttentionTrust – non-profit holder of the policy around user attention
Web 2.0 + Media 2.0 = 1.0 Disruption
1.0 Oligopolies beware……;-)