200,000 Clicks in my Vault and Nowhere to GO

Posted by David Henderson on Dec 18, 2006 in Advertising, All, Attention, Media 2.0, Web 2.0 | 0 comments

I’ve been collecting my attention-stream now for the past year or so with Root Vaults. I just passed a major attention click-stream milestone!

Today I own the most complete and robust attention click-stream database of ME on the planet! Better than Google’s, DoubleClick’s, Yahoo’s, MSN’s, AOL’s, Amazon’s, MySpace’s, Equifax’s, Experian’s, Abacus’, Marriott’s, United’s, Hertz’s, or anybody else! In fact, my data is better than all their data combined. It’s my complete attention – not a siloed subset. It’s the real deal! And….. it’s sitting very nicely in my Root Vault.

The problem is there are no apps that let me plug into this data asset.

I want:

- all the ad servers (all mediums) to point to it and send me relevant ads
- all web services to plug into it and personalize themselves to me
- all stores (online and offline) to plug into it and personalize to me
- all attention apps to use the same data set – you guys are all going down the same siloed path
- all data miners to stop collecting data about me – use my data
- to use my data to filter in what is relevant and to filter out what is not
- to use this data for recommendations of things and people I may like
- to use this data to filter my Searches
- AttentionTrust policy around all this usage
- Attention data standards so all this data plays nice with everybody’s services
- my data secure, private and completely in my control
- it all now!

New Years Resolution #1: Let’s make 2007 the year of Consumer Controlled Attention!

Technorati Tags: AOL, Attention, Attention Standards, Attention Vaults, attentionstreams, DoubleClick, Google, MySpace, click-stream, re-portalization, Return on Attention, User in Control, Web 3.0, Yahoo