For the first time in months I ran into my friend Stan James in Boulder. It was yesterday at Boulder OpenCoffee, where I spammed half the audience when my Clustr Twitter profile started atten.tving all my Twitter friends. Ahh the perils of 2.0!

(If you have a clue about what I’m taking about here, please email me, we need to talk over coffee. )

It’s not that we don’t see a lot of each other. It’s just we don’t see a lot of each other in Boulder.

We both hung together at Open Data 2007 in NY a few weeks back. Then last week we both hung out at the (Top Secret) attentonsoft buncker (somewhere near SF) for an interesting discussion around influence.

Anyway Stan was gushing about a new product release – the Lijit Re-Search:

Re-Search

When a search brings someone to your blog, Lijit’s Re-Search feature takes the query they used, re-performs that search through your Lijit search engine (hence the name “Re-Search”), and shows the top few results in a special display on your blog. You can pick the display location — either at the top of your blog or just above your Lijit Search Wijit.

Exceed your searchers’ expectations with Re-Search. Give them what they came for…and more!

Here’s how it works. A user does a search on “david henderson blog and attention” like this:

When the user clicks-though to my blog my Lijit widget goes to work in the background. It takes the keyword referrer data “david henderson blog and attention” and searches my Lijit personal network search and returns a re-query to my Lijit widget like this:

Now the user, who came to my blog looking for my attention posts, can click on a single link to all my attention posts, plus, similar posts in my Lijit network. Now that’s pretty clever. It’s like Google on context steroids!

My next thought was, Stan, my web behavior is not driven by search but by my rss reader. Wouldn’t it be cool if you could take the referrer URL, look up the tags from delicious or technorati, and re-search on that? Stan took out his trusty green notebook and wrote that one down. So hopefully, that will be coming soon!

At the end of the day, kudos to Lijit for coming up with a very clever way to leverage the “wisdom of your network” to drive first time context for your visitors.

Very nice Stan!

Technorati Tags: atten.tv, Boulder, Context, Lijit, Media 2.0, Open Coffee, puppy, Stan James, Twitter