Authentic Influence

Posted by David Henderson on Apr 9, 2008 in Advertising, All, Media 2.0, Social Media | 0 comments

This is the new New Media… Social Media = Authentic Social Engagement = Authentic Influence.

Marketers and brands wanna market here? Well Advertising campaigns need to shift to Socializing campaigns. Advertising Agencies need to evolve to Socializing Agencies. Marketing mix needs to shift from content sponsored broadcast channels to implicit/ explicit social streams. Time with media has already shifted for 70 million Gen Yers. Billions of marking dollars will follow this behavioral shift over the next 10 years. We’ve seen this shift happen before!

Here’s where we’re heading…..

Sweet!

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