Originally posted on the SocialEyes Blog.

Why brands need a platform to manage their social presence and community on social networks? How about control of “look and feel?” This is basic fundamental need of all brands.

Let’s take Verizon, for example.

Verizon Moving Its Branded Social Network to a Facebook Page

On June 16th, Verizon closed down their site-based branded community and moved exclusively to a Facebook Page that looked like this:

This week with the roll out Facebook’s new Page format their page looks like this:

What’s a brand to do? Many brands are scrambling right now to deal with this redesign.

What they really need is a platform that puts them in control of their social presence and community. That’s what SocialEyes does. It transforms social presence chaos into long term strategic community relationships where the brand is in control.